Signs are a great way to put your business out there and get noticed. However, if your sign is of bad quality then you may be wasting valuable advertising space. Your sign should be able to be seen by all and look attractive to others. Each company designs signs based on the impact they want them to have on others. You can use these tips to make sure your sign does what you want it to do and does not get lost in the other freestanding signs in Tacoma.
Make sure it is visible
When it comes to your sign, it is better to use less than more. You should keep the message short, so that individuals can take a glance and read what you have to say. No matter what shape your sign is, its size should be able to be seen at whatever distance it is. Keeping your sign visible is one of the main ways to make sure that you get the most out of your sign and your target audience gets a glimpse at your ad.
Avoid a cluttered sign
This goes back to less is more. Your message needs to be concise and be able to hit your target audience. The message portrayed on your sign should be long enough to get the message across but short enough to be read in a glance. If there are too many words on your sign, it could be difficult for others to read. You may want to focus on filling in every empty space, but your message will be read easier if there is a good amount of white space left open.
Pick a font
Use a professional font that is easy to read at a distance. Fonts have different styles, from bold to extended, and you can use these to give priority to designated parts of your company message. You may also want to avoid using all capital letters or all lowercase letters. Research has shown that words are best received from a distance when they include both upper and lower case letters. This is important since the people that view your sign will be on the go and will only see it for a few seconds.
Use focusing designs
You can increase the rate at which others read your sign with one simple trick adding a border. Borders can speed up reading by 25 percent because it causes the eyes to focus on your message. Digital photos can also be added to the sign to give it more of an impact.
Your sign can be everything you have imagined and more. If you are struggling to get the type of business you desire, or if you want to step up your advertising prowess, a sign is a great way to get your message out there and make sure it is being seen by hundreds of people each day. You can increase the impact of your sign as well as its readability with some of the tips outlined above.